Guidelines For Jewellery Stores In Australia

The jewellery of Australia has a unique touch with the fusion of cultures from England, Ireland, Scotland, and Europe. Along with this mixture of cultures, the unique culture of Australia combines to give rare and distinctive pieces of jewellery.

Brief Overview Of Inspiration Of Australian Jwellery:

The Australian jewellery stores create jewels that represent flora and fauna of the country.  The jewels made by the jewellers represented the kangaroo, symbolizing the fauna of the country. On the onset of the twentieth century, Australian jewellers following European fashion created amazing craft pieces. There are some jewellery stores in Australia that have been around for many decades.

Lately, the Jewellery Association of Australia (JAA) has framed many rules and guidelines to regulate the peaceful trade between the jewellers and the consumers.

Jewellery Stores
Jewellery Stores

Ethical Codes Of Jewelers In Australia

Recently there have been incidences where the jewelers have sold damaged products or poor quality jewellery, which doesn’t last long. To combat this situation, there has been a certain code of ethics which every jewellery store owner need to follow. The Jewellery Association of Australia or JAA has mentioned certain parameters which every jewellery store owner must adhere. Some of the parameters include:

  • Valuation:

A jeweller must not exaggerate the value of the goods or product. They must mention all the details on the jewelry box.

  • Advertisements:

The jeweller must not substantiate the damage in a product, by relating it with any discounts like clearance sales or closing down sales. A customer has rights to know about the products.

  • Grievance Addressed:

A business has 5 to 10 working days for resolving an issue complained by the consumer. The consumer has rights to complain about the business to the authority if the business fails to respond.

The jewellery sales account for 1.7% of the total retail sales in the country. The jewellery industry keeps rising and is foreseen to be on upscale in the following years. There are approximately 2900 retail jewellery stores in Australia.

Best way to purchase ornaments is to research the jewellery; that is in the market for more than a decade.

Why To Buy From An Authorized JAA Jeweler?

  1. The consumer can be assured of the quality of jewels.
  2. The jewelers are trustworthy and knowledgeable about the products and the market value.
  3. Opening jewelry stores have become a common trend in Australia and if they are authorized and stick to the JAA codes, then one is assured of the products and its authenticity.

It easy for the customer to attain knowledge about the survival of the business in the market. The JAA has several memberships rendered to the store. Also, it allows platinum membership to the business for more than 25 years, gold membership for more than 15 years and Silver membership for more than 10 years.

Things To Ensure Before Purchasing The Jewellery

These are certain things that you must ask the jeweller before purchasing from the jewellery stores:

  • The first and foremost thing one must ask about the business is the longevity of their business. This information, in turn, will give you the knowledge about the experience and trustworthiness of the company.
  • It is necessary to know about the maintenance of the product. The consumer must know if the jeweller would clean the jewellery free of cost.
  • One must clarify about the warranties and insurance that the business would be able to give in case of damage or loss.
  • Most of the business would replace stones if it does not fall through wear and tear.
  • It is the customer’s responsibility to ask the business about the source of the stones. It is also necessary to ask about the region from where they source the cut diamonds.
  • Before visiting the store, make sure that you cross-check the reviews of the store and testimonials from the customer before making the final decision.


Having an insight into what kind of jewellery you will be buying will help you buy the right one without getting duped. The above-mentioned parameters are an extract of the codes specified by JAA, and as an aware consumer, you must stick to them before choosing a jewellery store.

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